Everything Zay do is hard.” I made a West Coast beat because I’m coming from the West Coast. It comes from me working with a guy like Gucci, who felt like I could do no wrong.
If you listen to the song, the song doesn’t sound like it come from Atlanta. What was the vibe in Atlanta when you did that record with Gucci and Jeezy? “So Icy.” That’s the song that got me in the game man, so I’m always going to proud of that. I think backstage we had asked you which record you’re proudest of, and you told us.
That’s where I feel like I got all my game from, that’s where I learned the majority of things I know now. The reason I say I’m from the West Coast is because that’s where I spent all my high school years. My dad was in the military so I really moved all my life. Now, you’re originally from the West Coast, correct? I think that’s the reason why we’ve been on top for so long. Atlanta can do crunk music, it can do snap music, it can do swag music. I mean from dressing to loose slang and lingo, and stuff like that. I feel the reason why the city Atlanta’s been so on fire for so long is because the city has so much flavor to it. What is it about the city that make you guys do what you do? Atlanta seems to be like the hotbed for producing rap music, and has been for a good part of a decade. Also, I think a lot of these guys also come from the same pool of producing for Gucci, Young Thug, just this network of super-talented Atlanta artists. A tremendous young talent who you may have heard on Kanye West’s album, you may have heard executive producing projects for the likes of Future and Drake. You know, YC and Future “Racks,” Future “Same Damn Time,” Makonnen “Tuesdays.” Just has an illustrious discography we’re going to get into in a few. To his left, we got Sonny Digital, who has produced some enormous hits the past few years. You may know him for his stuff with Migos as well. You may know him as a Grammy-award winning artist for his work with Usher. You may know him from being one of the main producers behind Gucci Mane’s hot streak. If anyone doesn’t know, right here to my left we got Zaytoven. Tonight we’re really happy to have these fine gentlemen here. There’s people who invented the synthesizer, people that were there when the fire was invented, when the wheel was rounded, when the person who invented the MPC, and everyone who ever did anything in a genre that we like. If you have a night to spend, and you want to know about your favorite producers from all sort of eras, we literally go from 18 to 80 plus. Go online, there’s tons of hours of interviews. You might wonder what this whole academy thing is. Anyone has ever sent him any hate mail? Good. Any of you out there that do read, that’s the face behind it. What Andrew hasn’t told you, he’s been with us for a minute, he’s also got a show on RBMA Radio, and he’s been running a blog called Cocaine Blunts for a minute. I’m going to pass it to my man Torsten, who’s going to break down a little bit about what we do here. We’re going to get into it with them in a few. We’re very excited to have three of hip hop’s greatest producers right now, I think, with us. This is one of our first events this month in this fine city. What’s going on? Welcome to Red Bull Music Academy.
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